Unnatural Back Links
Back Links which Google flags as unnatural (either algorithmically or by means of manual assessment) are prone to be:
- discounted
- not contribute in the direction of rankings.
Numerous unnatural hyperlinks can also bring about a :
- penalty
- a reduce in rankings/site visitors.
There's a tiny blurring from the strains in what constitutes an unnatural url, with some arguing that any connection that's ‘developed’ or (even through outreach) is intended to govern search results and is particularly for that reason unnatural.
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